JOB DESCRIPTION: MARKETING SPECIALIST

JOB TITLE: Marketing Specialist

REPORTS TO:  Marketing Leader

Job Type: Full-time

Shift: 8 hours, Monday to Friday

Experience: Minimum 2 years (Required)

Ability to Commute: Prescott, WI 54021 (Required)

Primary Focus

Foley is currently seeking a full-time Marketing Specialist to join our dynamic marketing team. We are in search of a highly creative, passionate, self-motivated, and detail-oriented Marketing Specialist who will play a strategic role in guiding the growth of our company’s brands.

At Foley, we specialize in the design and manufacture of top-notch turf care products for the golf and turf & recreation industries. These products are marketed worldwide through our extensive network of distributors. While prior knowledge and experience in golf/turf equipment is not mandatory, it would be a significant advantage.

Responsibilities & Skills

Social Audit + Strategy Development:

• Conduct analysis of current social media presence, evaluating platform performance, content, and engagement metrics with a focus on developing actionable recommendations.
• Develop and implement a comprehensive social media strategy to drive business goals, increase brand awareness, and encourage engagement.
• Stay updated on industry trends and incorporate best practices into the social media strategy.

Platform Management:

• Manage social platforms, including LinkedIn, Instagram, Facebook, Twitter & Threads
• Schedule and maintain a predetermined social media posting calendar
• Implement and maintain sound social media SEO tactics aligned with keyword and SEO strategies.

Content Strategy + Creation:

• Collaborate to create a consistent content calendar, ensuring alignment with other marketing campaigns.
• Generate engaging content across various social media platforms, including copy, images, graphics, and video content.

Analytics + Reporting:

• Track and analyze social media metrics to measure the success of campaigns and identify areas for improvement.

Additional responsibilities include:

• Video Editing and Production
• Other duties as assigned

Desired Experience + Skills

• Proficient knowledge in social SEO best practices including keywording and optimization
• Strong copywriting, graphic design, and digital communication skills
• Familiarity with social media analytics tools
• Strong eye for design and ability to adhere/uphold brand standards
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
• Experience in social media marketing
• Preferred bachelor’s degree in marketing, Communications or a related field, or equivalent combination of education/experience
• Preferred experience with Adobe Creative Suite, CRM, Vimeo & YouTube