Product Manager
Location: Wisconsin
Job Type: Full-time
Shift: 8 hours, Monday to Friday
Description
The Product Manager will develop and drive product strategy cross functionally with P&L responsibility in the assigned product category. This role is responsible for product lifecycle management, and ensures the successful launch of new products, prioritizing strategies based on market analysis and business capabilities. The Product Manager will gather and maintain category research and synthesizes data into facts and trends that validate company direction on product development, driving innovative three-year product roadmap in collaboration with sales and marketing.
Key Responsibilities
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Develops product category strategy to drive revenue and profitability for assigned product lines, including specific, measurable goals such as percentage of market share, net sales, product revenue and margin growth.
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Prioritizes creation of strategies against business needs and market demand.
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In collaboration with the Foley leadership team, support channel partners and distributors in creating greater product awareness and knowledge.
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Gathers and maintains category foundational research. This includes industry-and consumer-focused research and competitive benchmarking.
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Synthesizes data into facts and trends that validate company direction on product development.
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Serves as the knowledge expert in product category relative to product capabilities, technical specifications, features, market drivers and the competitive landscape.
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Drives innovation-based three-year product roadmap to deliver concept ideation such as Unique Selling Propositions, roadmaps for new projects, product improvements for existing product lines, new product launch planning, product lifecycle, channel/customer driven NPI (New Product Introduction) projects, and cost reduction projects.
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Utilize formal and informal communication to drive product strategy across the organization.
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Collaborate across functions and lead projects through the development process.
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Drive activities and execute on strategies to support the sales team and process at key launch events or product milestones.
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Work collaboratively with the Engineering team to understand critical intellectual property, customer needs and deliver new products in a timely manner to lead the market.
Qualifications & Experience
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Bachelor’s degree in business, marketing, engineering, or a related field; 5+ years of progressive experience in product marketing or product management.
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Demonstrated capability to gather and utilize market analysis to understand the competitive landscape and drive product development decisions.
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Proven ability to articulate a business case to stakeholders and customers, including relevant product and market information tailored to the audience.
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Demonstrated technical skills for understanding and driving new product development in a manufacturing and engineering environment.
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Proven ability to conceive, develop and launch new products using a cross-disciplinary approach.
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Creative problem-solver who thrives in a fast-paced, cross-functional environment.
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Proficiency in Microsoft Office Suite.
Additional Qualifications
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Excellent written and verbal communication skills; Strong presentation skills.
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Effective organizational and prioritization skills.
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B2B/manufacturing industry experience preferred.
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Experience with two-step distribution a plus.
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Ability to act proactively and identify innovative solutions.
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Ability to read and understand technical information well enough to convey in communication to multiple audiences.
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Ability to work in a fast-paced environment and manage ambiguity with a penchant for action.
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Familiarity with AI-powered marketing tools.
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Proficient in CRM platforms, such as HubSpot or Salesforce.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.